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The Skills Shift – What It Takes to Thrive in an AI-Driven Automotive Business
Myles Pilkington Myles Pilkington

The Skills Shift – What It Takes to Thrive in an AI-Driven Automotive Business

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As artificial intelligence continues to transform the automotive industry—from predictive maintenance to hyper-personalised customer journeys—one thing is clear: the future isn’t just about smarter tools, but about more empowered people.

For OEMs, NSCs, and retailers alike, AI is not a plug-in solution. It’s a catalyst for rethinking how we work, lead, and serve. And that starts with skills.

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From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition 
Barney Butterell Barney Butterell

From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition 

As the automotive industry accelerates toward electrification, manufacturers across Europe are investing heavily in electric vehicle (EV) technology. Yet a critical gap remains, not in the vehicles themselves but in the people who represent them. While many dealer teams are being trained to talk about EVs, far fewer are becoming true advocates. And that distinction matters.

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Driving Change: How PHM Helped a European OEM Prepare for the EV Future
Creative PHM Creative PHM

Driving Change: How PHM Helped a European OEM Prepare for the EV Future

At PHM, we believe that real change starts with real conversations. That’s exactly what we delivered when a major European vehicle manufacturer asked us to explore their senior team’s readiness to embrace electric vehicles (EVs). They had recognised they needed to spark a shift in mindset across their European operations to ensure the success of an impending (and critical), EV launch.

To that end, PHM designed and ran a strategic workshop with over 40 of their senior leaders.

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Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement
Ariana Heyes Ariana Heyes

Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement

Electric Vehicle adoption is vital for tackling climate change and the development of sustainable mobility, whilst EV sales are essential for the successful business models and corporate responsibility of vehicle manufacturers. Over the past few years, the growth in EV sales share has surged but recently there are concerns that the initial growth is plateauing, leading to questions of whether successful EV adoption is under threat.

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The Dynamics of Change: Empowering People and Businesses to Thrive
Ariana Heyes Ariana Heyes

The Dynamics of Change: Empowering People and Businesses to Thrive

Change is an unavoidable aspect of life, and that’s especially true in today’s rapidly evolving business environment. In turn, change management initiatives need to extend beyond merely adjusting strategies or modifying processes.

True success lies in empowering employees to embrace change, take the lead, and flourish through it.

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Recognising Growth and Transformation: The Power of Celebrating Success Stories
Ariana Heyes Ariana Heyes

Recognising Growth and Transformation: The Power of Celebrating Success Stories

Growth and transformation are vital to both our personal and professional lives, serving as powerful catalysts for progress. These forces push boundaries, ignite innovation, and pave the way to success. However, navigating change is rarely straightforward; it demands resilience, adaptability, and a steadfast commitment to improvement.

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