News & Insights Intro
From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition
As the automotive industry accelerates toward electrification, manufacturers across Europe are investing heavily in electric vehicle (EV) technology. Yet a critical gap remains, not in the vehicles themselves but in the people who represent them. While many dealer teams are being trained to talk about EVs, far fewer are becoming true advocates. And that distinction matters.
Driving Change: How PHM Helped a European OEM Prepare for the EV Future
At PHM, we believe that real change starts with real conversations. That’s exactly what we delivered when a major European vehicle manufacturer asked us to explore their senior team’s readiness to embrace electric vehicles (EVs). They had recognised they needed to spark a shift in mindset across their European operations to ensure the success of an impending (and critical), EV launch.
To that end, PHM designed and ran a strategic workshop with over 40 of their senior leaders.
Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement
Electric Vehicle adoption is vital for tackling climate change and the development of sustainable mobility, whilst EV sales are essential for the successful business models and corporate responsibility of vehicle manufacturers. Over the past few years, the growth in EV sales share has surged but recently there are concerns that the initial growth is plateauing, leading to questions of whether successful EV adoption is under threat.