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Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement
Ariana Heyes Ariana Heyes

Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement

Electric Vehicle adoption is vital for tackling climate change and the development of sustainable mobility, whilst EV sales are essential for the successful business models and corporate responsibility of vehicle manufacturers. Over the past few years, the growth in EV sales share has surged but recently there are concerns that the initial growth is plateauing, leading to questions of whether successful EV adoption is under threat.

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TRANSFORMATION: ENABLE PEOPLE TO DRIVE CHANGE
Creative PHM Creative PHM

TRANSFORMATION: ENABLE PEOPLE TO DRIVE CHANGE

Any change to the franchise model should be considered as a people transformation programme; a programme whose objective is to keep as much of the current and relevant talent, knowledge, and skills as possible to support the business transition.

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