EV CONSUMERS STILL NEED EDUCATION

42% of EV consumers don’t understand the full benefits of buying an electric car.

A global study was ran across 8 countries and 1,900 automotive consumers by Teads The Global Media Platform, in partnership with Kantar. The results unveiled consumer trends driving Electric Vehicle (EV) purchases. Sustainability and environmental consciousness being the top driver to purchase an EV in EMEA, while across the pond in North American countries, consumers are driven by the fuel savings.

The global study unveiled that only a few brands are already strongly associated with EVs and that there is still education needed as 42% of EV consumers don’t understand the full benefits of buying an electric car.

Customers are aware of the chip shortage and have turned to brand websites more to research the EV market and help aid their choices, however are the brand websites doing enough when 42% of EV consumers still don’t understand the benefit?

For automotive brands historically TV advertising use to be the dominant media choice, however consumers are relying on digital channels during their purchase journey more and more with tools such as videos, news sites and social media.   

Connecting with the consumer and educating them further on EVs is key for brands to stay relevant and to build for the EV future.

PHM gives brands a head start in the automotive revolution and can help create your strategies and materials to influence your audience.